Skolsmart » BokRecension http://skolsmart.skolmarknad.info Podcast om skolor och marknadsföring. Fri, 16 Apr 2010 15:16:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 About Brand Sense (24:15) http://skolsmart.skolmarknad.info/2005/06/28/about-brand-sense-2415/ http://skolsmart.skolmarknad.info/2005/06/28/about-brand-sense-2415/#comments Tue, 28 Jun 2005 21:39:48 +0000 rgatarski http://skolsmart.skolmarknad.info/archives/173 play the MP3-file 11 Mb This time another Skolsmart podcast in English. Why? Because I wanted to reach a wider audience with this review and I am beta testing CastBlaster. Regarding the latter, the noice is coming from my computer (and mouth), not from CastBlaster!

The podcast is a review of the fairly new book Brand Sense by Martin Lindstrom. Previously I did a written review (in Swedish), and you may also check the books web site. The music that I am playing is composed and performed by Thomas Huttenlocher.

For those of you who know Swedish, please stay tuned to Skolsmart and if you don’t want to miss the upcoming master dissertation ”På jakt efter den försvunna etiken”, grab the feed from Skolmarknad.info.

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